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What was once a small video-sharing platform, Youtube has become one of the most visited websites in the world and a global phenomenon.

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As of July 2015, the amount of video time uploaded every minute to Youtube was more than 400 hours.

  1. 400
  2. 300
  3. 200
  4. 100
  5. 0

Hours of Video Upload per Minute

  • May 2012
  • May 2013
  • Nov 2014
  • July 2015

72

89

310

400

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The average person can expect to live on average 657,450 hours in their lifetime. 400 hours of Youtube uploaded every minute is equal to 576,000 hours in a day. Congrats, you have just enough time in your life to watch a day’s worth of Youtube video uploads.

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Youtube’s outreach on other social media platforms

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500yrs

of Youtube video are

watched every day

on Facebook.

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+700

Youtube videos are

shared each minute

on twitter.

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But is Youtube a social media platform itself?

"YouTube is a social media platform. Its core functionality beyond presenting videos to watch is to allow for social interactions. It’s the quintessential social video platform because it reaches so many people. Compare it to video players like QuickTime, and then it’s easy to see how it’s core is social. Social is its differentiator." - Matt Rozen, Adobe

Follows on Social Media

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TV/Movie Stars

Youtubers

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  1. 13
  2. 14-17
  3. 24
  1. 59%
  2. 53%
  3. 51%
  1. 32%
  2. 44%
  3. 54%
By-people-for-people

YouTube is rated higher by 13-24 year olds than free broadcast and cable TV offerings online.

Younger viewers connect more strongly with YouTube and other digital-native content because it feels more real than what’s produced for TV, Defy Media president Keith Richman said. “Digital video is not as canned."

Most Viewed Video Platforms

Amongst 13-24 year-olds

Youtube

Netflix

TV

Facebook

Instagram

Snapchat

Vine

Hulu

Amazon

Twitter

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YouTube remains the most-viewed video platform among the demographic. Also, about 63% of respondents 13-24 said they would try a product or brand recommended by a YouTuber, vs. only 48% who said the same for TV/movie stars.